The End of Fundraising (PDF)

Why does it cost nonprofits on average $20 to raise $100, while it
costs companies only $4?

Simply put: Nonprofits have no leverage. No one has to make a
donation. And since most donors have no direct stake in the
organizations they support, they make donations out of the goodness
of their hearts. If donors feel like writing a check, they will. If
they don't, they won't.

The End of Fundraising turns fundraising on its head, teaching
nonprofits how to stop begging for charity and start selling
impact.

For the first time, nonprofits have economic power. We live in a
new era where consumers, businesses, investors, employees, and
service providers attach real economic value to social outcomes. An
era where yesterday's "feel good" issues--education, the
environment, health care, the arts, and animal rights--now
have direct economic consequences and opportunities. Nonprofits now
have leverage. To use this leverage, nonprofits must learn how to
"sell" their impact to a new set of stakeholders.

Using his fifteen years of experience advising the world's
leading nonprofits, foundations, and corporations, Jason Saul
reveals the formula for how nonprofits transcend the paradigm of
charitable fundraising and reach true financial sustainability.
Specifically, this groundbreaking book offers nonprofit
professionals a guide to

* Understand the role of social change in our economy

* Capture and communicate impact in simple, compelling
terms

* Identify the new market stakeholders that value nonprofit
outcomes

* Create powerful value propositions to increase leverage

* Improve the success of a nonprofit's pitches to funders

The End of Fundraising includes the tools needed to effectively
frame, market, and sell a nonprofit organization's impact, and
contains step-by-step guidance for creating dynamic new
opportunities with a variety of funders.