The Era of Chinese Multinationals (ePub)

Name: The Era of Chinese Multinationals
Brand: Elsevier Science & Techn.
SKU: 138155812
Price: 86.95 EUR
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Competing for Global Dominance (Sprache: Englisch)

Autoren: Lourdes Casanova , Anne Miroux

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The Era of Chinese Multinationals, Lourdes Casanova, Anne Miroux

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Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationals captures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics of those firms and how they compare with western multinationals in terms of revenues, profits, branding, and business strategy. The book uses data and case studies to depict the relevant issues with the goal of providing insights to global executives on collaborating and competing with Chinese companies.

Covers the Chinese government's expansionist policies and Chinese firms' new role as a global acquirer of companies
Examines common characteristics of Chinese companies and their efforts to make China an innovation hub
Illustrates its analysis with case studies and interviews with corporate executives and experts in multilateral institutions

Autoren-Porträt von Lourdes Casanova, Anne Miroux

Lourdes Casanova, a Senior Lecturer and Academic Director of the Emerging Markets Institute at the Samuel Curtis Johnson Graduate School of Management at Cornell University, formerly at INSEAD, specializes in international business with a focus on emerging markets multinationals. She was voted in 2014 as one of the 50 most influential Iberoamerican intellectuals by Esglobal. A Fulbright Scholar with a Masters degree from the University of Southern California and a PhD from the University of Barcelona, she has been a visiting professor at Haas School of Business at the University of California at Berkeley, the Judge Business School at University of Cambridge, and at the Latin American Centre at the University of Oxford, University of Zurich, and Universidad Autónoma de Barcelona.

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Bibliographische Angaben

Autoren: Lourdes Casanova , Anne Miroux
2019, 224 Seiten, Englisch
Verlag: Elsevier Science & Techn.
ISBN-10: 0128170603
ISBN-13: 9780128170601
Erscheinungsdatum: 12.11.2019

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Dateiformat: ePub
Größe: 24 MB
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Englisch

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