The Fieldstone Alliance Nonprofit Guide to Conducting Successful Focus Groups (ePub)

Name: The Fieldstone Alliance Nonprofit Guide to Conducting Successful Focus Groups
Brand: Turner Publishing Company
SKU: 144947645
Price: 22.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Judith Sharken Simon , Amherst H Wilder Foundation

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The Fieldstone Alliance Nonprofit Guide to Conducting Successful Focus Groups, Judith Sharken Simon, Amherst H Wilder Foundation

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Practical and easy to use, Conducting Successful Focus Groups gives you the practical guidance to do focus groups using little more than staff or volunteer time and the cost of refreshments. In ten easy-to-follow steps, you'll learn how to plan and conduct...

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Practical and easy to use, Conducting Successful Focus Groups gives you the practical guidance to do focus groups using little more than staff or volunteer time and the cost of refreshments. In ten easy-to-follow steps, you'll learn how to plan and conduct focus groups and, most importantly, how to put the results into action:

1. Create a focused purpose statement
2. Set up a realistic timeline
3. Decide who and how many participants to invite
4. Generate questions that'll get the information you need
5. Write a focus group script
6. Choose a facilitator
7. Find a location that puts people at ease
8. Run the focus group
9. Put the results into action.

Each step is followed by a task statement that sums up what you need to do before moving on. Examples, worksheets, answers to frequently asked questions, and an annotated bibliography make the job even easier.

People feel flattered when you ask for their opinions; in fact, most love to tell you what they think. With Conducting Successful Focus Groups, you'll have the tools to use focus groups effectively and make better-informed plans.

Autoren-Porträt von Judith Sharken Simon, Amherst H Wilder Foundation

Judith Sharken Simon has a master's degree in organization development (with a focus on organizational life cycles) from the University of Minnesota and a bachelor's degree in employee relations from Michigan State University. She has lead numerous data-gathering efforts involving focus groups, interview, and surveys. She also trains on the subjects of focus groups and life cycles.

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Bibliographische Angaben

Autoren: Judith Sharken Simon , Amherst H Wilder Foundation
1999, 80 Seiten, Englisch
Verlag: Turner Publishing Company
ISBN-10: 1618588915
ISBN-13: 9781618588913
Erscheinungsdatum: 15.01.1999

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Dateiformat: ePub
Größe: 0.32 MB
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Englisch

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