The Fortune at the Bottom of the Pyramid (PDF)
Eradicating Poverty Through Profits
(Sprache: Englisch)
The world's most exciting, fastest-growing new market?
It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve...
It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve...
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The world's most exciting, fastest-growing new market?
It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.
It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.
In the book and accompanying CD videos, Prahalad presents...
Why what you know about BOP markets is wrong
A world of surprises—from spending patterns to distribution and marketing
Unlocking the "poverty penalty"
The most enduring contributions your company can make
Delivering dignity, empowerment, and choice—not just products
Corporations and BOP entrepreneurs
Profiting together from an inclusive new capitalism
It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.
It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.
In the book and accompanying CD videos, Prahalad presents...
Why what you know about BOP markets is wrong
A world of surprises—from spending patterns to distribution and marketing
Unlocking the "poverty penalty"
The most enduring contributions your company can make
Delivering dignity, empowerment, and choice—not just products
Corporations and BOP entrepreneurs
Profiting together from an inclusive new capitalism
Bibliographische Angaben
- Autor: Prahalad
- 2004, Englisch
- Verlag: Wharton School Publishing (Tim)
- ISBN-10: 0132045117
- ISBN-13: 9780132045117
- Erscheinungsdatum: 26.07.2004
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Sprache:
Englisch
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