The Foundations of Marketing Practice (eBook / PDF)

A history of book marketing in Germany (Sprache: Englisch)
 
 
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Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a...

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Bestellnummer: 73407553

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sofort als Download lieferbar
versandkostenfrei

Bestellnummer: 73407553

eBook46.49
Download bestellen

Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a...

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