The Fundamentals of Marketing (ePub)
(Sprache: Englisch)
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and...
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Produktinformationen zu „The Fundamentals of Marketing (ePub)“
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising.
The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.
The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.
Autoren-Porträt von Edward Russell
Edward Russell is a Professor of Advertising at the S.I. Newhouse School of Public Communications at Syracuse University. Prior to entering academia, Russell spent 25 years in the advertising business in several of the world's largest and most successful advertising agencies including Saatchi & Saatchi Worldwide, The Leo Burnett Company and J. Walter Thompson. He has worked on major businesses in nearly every product category, is responsible for introducing over 60 new products throughout his career and ran one of Leo Burnett's most award-winning offices.
Bibliographische Angaben
- Autor: Edward Russell
- 2017, 1. Auflage, 192 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 1350034622
- ISBN-13: 9781350034624
- Erscheinungsdatum: 02.11.2017
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eBook Informationen
- Dateiformat: ePub
- Größe: 22 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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