The Global Management of Creativity (PDF)
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This book is about the global management of creativity and related international innovation management processes, and examines how especially multinational companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion.
The Global Management of Creativity gives a clear framework for analysing creativeness and cultural aspects in organizations in an international context, and to pinpoint important key elements that should be tracked. Comprising of expert contributions and written by a wide array of leading scholars in economics, international business, management of innovation and creativity, this edited book is an insightful resource.
Marcus Wagner is a Full Professor at the University of Augsburg, Germany, where he holds the Chair in Management, Innovation and International Business and is an associate member of the Bureau d'Economie Théorique et Appliquée, where he held an Intra-European Marie Curie Fellowship from 2006 to 2008.
Jaume Valls-Pasola is Professor of Management and Business Administration. After a period of 12 years at the University of Girona, in October 2006 he joined the University of Barcelona, Spain, where he is currently responsible for the UB Entrepreneurship Chair and coordinates the UB Business and Management Research Group.
Thierry Burger-Helmchen is a researcher at BETA (Bureau d'Economie Théorique et Appliquée, UMR 7522 - CNRS) and Dean of the Department of Economics and Management at the University of Strasbourg, France.
- 2016, 204 Seiten, Englisch
- Herausgegeben: Marcus Wagner, Jaume Valls-Pasola, Thierry Burger-Helmchen
- Verlag: Taylor & Francis
- ISBN-10: 1317436849
- ISBN-13: 9781317436843
- Erscheinungsdatum: 01.12.2016
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- Größe: 1.86 MB
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