The Hidden Power of Your Customers (ePub)
4 Keys to Growing Your Business Through Existing Customers
(Sprache: Englisch)
Winning strategies to keep your existing customers comingbackA business's current customer base needs to be considered amongthe company's most valuable assets. Discover the practical tools topreserve and grow this asset--and boost your business--bytapping...
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Winning strategies to keep your existing customers comingbackA business's current customer base needs to be considered amongthe company's most valuable assets. Discover the practical tools topreserve and grow this asset--and boost your business--bytapping into The Hidden Power of Your Customers.Existing customers are the key to ongoing business growth. Theyare the people who already know you and buy from you. Yet too manybusinesses allow their existing customers--their leastexpensive, most easily acquired sales--to slip away. Don't letthis happen to you!Learn how to strengthen your business using social entrepreneurBecky Carroll's four keys to unleash The Hidden Power of YourCustomers. This easy-to-read and practical guide features usefulsteps, inspirational stories, and real-world examples so you cancreate a customer strategy that keeps customers coming back (andtelling their friends and colleagues).* Reveals four keys to success: relevant marketing, orchestratedcustomer experience, customer-focused culture, and killer customerservice* Details a fundamental shift that needs to take place in howbusinesses treat their existing customers* The author writes the blog "Customers Rock!" and is the SocialMedia Correspondent for NBC/7 San Diego
Autoren-Porträt von Becky Carroll
BECKY CARROLL is the founder of Petra Consulting Group, a consultancy focused on engaging customers through conversation, social media, and customer experiences. Her clients include several Fortune 100 companies such as Verizon, Electronic Arts, Hewlett-Packard, and Ford, in addition to top executives, small businesses, and nonprofits. She is the author of the business blog "Customers Rock!" (www.customersrock.net); teaches social media at UC San Diego; and is a keynote speaker and panelist at industry conferences and webinars on the topics of customer loyalty and social media. For more information, please visit www.BeckyCarroll.com.
Bibliographische Angaben
- Autor: Becky Carroll
- 2011, 240 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118095464
- ISBN-13: 9781118095461
- Erscheinungsdatum: 28.06.2011
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- Dateiformat: ePub
- Größe: 0.30 MB
- Mit Kopierschutz
Sprache:
Englisch
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