The History of the Beer and Brewing Industry (PDF)
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This book explores the history of the beer at a global level and asks how the brewing industry has become so pervasive, prominent, and powerful. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in Business History.
David Higgins is a Professor in the Accounting and Finance Division at Newcastle University Business School, UK. He has published articles on Bass' trademarks and business strategy during the nineteenth century, and the corporate strategies of some of the UK's leading brewers. He is the guest editor (with Ignazio Cabras) of a special issue on the history of the beer and brewing industry.
- 2018, 1. Auflage, 234 Seiten, Englisch
- Herausgegeben: Ignazio Cabras, David Higgins
- Verlag: Taylor & Francis
- ISBN-10: 1317213068
- ISBN-13: 9781317213062
- Erscheinungsdatum: 19.04.2018
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