The Korean Economy (ePub)
This book provides both empirical and qualitative insights (economic, socio-cultural and political economic analysis) into the Korean political economy based on data collected from fieldwork.
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This book provides both empirical and qualitative insights (economic, socio-cultural and political economic analysis) into the Korean political economy based on data collected from fieldwork.
Richard Lee is Associate Professor of Marketing and Associate Director for the Australian Centre for Asian Business at the University of South Australia. Prior to joining UniSA in 2007, Richard spent 15 years managing sales and marketing functions with Asian IT/telecommunication companies. His research expertise is in international and ethnic marketing, with particular focus on Asian markets. His publications have appeared in the European Journal of Marketing, Journal of International Marketing and International Marketing Review. Richard has also won several industry grants that focus on how Australian SMEs can capitalize on free-trade agreements and on enhancing the export competitiveness of Australian food and wine companies. His teaching experience includes consumer behaviour, marketing planning, customer relationship management and market research.
- Autoren: You-Il Lee , Richard Lee
- 2019, 1. Auflage, 126 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 135134823X
- ISBN-13: 9781351348232
- Erscheinungsdatum: 01.05.2019
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- Dateiformat: ePub
- Größe: 0.67 MB
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