The Logic of Designing (PDF)

In "The Logic of Designing," the author unlocks the secrets of the practical designing process and sheds light on the underlying principles and interplay of the various qualities of information. Using an insightful research project set in fascinating Las Vegas, she delves deeply into the nature of visual communication.

The book explores the importance of different degrees of abstraction to our perception of the world, drawing on empirical research conducted in Las Vegas. Focusing on visual communication, the authors emphasize that reality is not limited to visual entities or a single level of abstraction. Instead, they show how visual communication involves a dynamic interplay of informational qualities that shape our understanding of reality.

In an innovative approach, the author explores both the tangible and intangible aspects of information in design. By deciphering how these qualities interact and merge, the book offers new insights into how design profoundly affects our perception and understanding of the world. The transparently presented design process allows for an in-depth analysis that specifically uncovers the informational quality of visually non-informative and non-tangible elements.



Empowered by empirical evidence and enriched with theoretical frameworks, 'The Logic of Designing' defies conventional notions and elevates design as a distinct field of knowledge. Concrete examples and tangible revelations within the book provide readers with a deeper understanding of the transformative power of design. As the narrative unfolds, readers gain valuable insights into how design shapes our perception of reality, transcending surface appearances.

Embark on a captivating journey as the author deciphers the logic and interplay of information qualities in the realm of design. 'The Logic of Designing' opens your eyes to the intricacies of visual communication, offering a fresh perspective on how we perceive and interact with the world around us. Whether you're a design enthusiast, researcher, or simply curious about the complexity of human perception, this thought-provoking book is a must-read. It uncovers not only the significance of different levels of abstraction but also enlightens readers about the true nature of visual communication.