The Luxury Market in India (PDF)
Maharajas to Masses
(Sprache: Englisch)
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
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A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
Autoren-Porträt
ROASIE VIRQ AHLUWALIA responsible for Corporate Affairs for Genesis Luxury DOUGLAS BRYSON Professor at ESC Rennes School of Business, France
HIMADRI ROY CHAUDHURI member of the marketing faculty at International Management Institute Kolkata, India
SUDEEP CHHABRA Consultant to Suneet Varma Design Pvt Ltd
SUSHANTA DAS Senior Manager for Process Improvement at DFS in Hong Kong (LVMH)
RAHUL KAPOOR Co-founder of Excedo Luxuria, India
SHAZIYA KHAN Executive Planning Director and Vice President at JWT Mumbai, India
SOPHIE MAXWELL Insight Director at International design agency Pearlfisher
KINJAL MEDH Chief Operating Officer of Cogito Consulting, India
PRIYA MENON Brand Director at Added Value UK
AKASH MISRA Senior Associate Consultant at Ninah Consulting, India
MELANIE PUDDICK Brand Director at Added Value UK
LULU RAGHAVAN Country Director of the Mumbai office of Landor Associates, India
THOMAS RECCHIONE Asia Director of Ninah Consulting, the financial and management consultancy of Publicis Groupe
PRASHANT SAXENA Associate Director at Agility Research & Strategy, Singapore
DHEERAJ SINHA Regional Planning Director, Asia at Bates
ASHOK SOM Associate Dean of Global MBA and founder of the India Research Center at ESSEC Business School, France
Bibliographische Angaben
- 2012, 2012, 217 Seiten, Englisch
- Herausgegeben: G. Atwal, S. Jain
- Verlag: Palgrave Macmillan
- ISBN-10: 1137264160
- ISBN-13: 9781137264169
- Erscheinungsdatum: 29.08.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 1.30 MB
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Sprache:
Englisch
Pressezitat
"Successful luxury branding involves understanding how to position your provenance their team of professional contributors eschew the simplistic one-size-fits-all global branding approaches of yesterday to describe the nuances of customer-centric segmentation necessary to delight the subcontinent's luxury demanding market."Rohit Deshpande
Sebastian S. Kresge Professor of Marketing
Harvard Business School
"With a surging economy and such evolving mindsets, India has never been more ready for luxury than it is now. But with it comes challenges and their answers in unique strategies. This book addresses these very issues and demystifies the Indian luxury story impressively."
JJ Valaya
Managing Director
Valaya Luxury Holdings P. Limited
"Fascinating reading. Well-researched... It is full of unique insight and extensive source material for anyone interested in truly understanding contemporary India, its high-end consumers and their relation to luxury."
Claus Lindorff, Founder & Managing Director, BETC Luxe, Euro RSCG Worldwide
"A well grounded and fascinating journey into the key challenges posed by the Indian luxury market, from consumer segmentation to retailing and communication."
Stefania Saviolo
Professor of Fashion & Luxury Management
Bocconi University, Milan, Italy
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