The Magic Wand Brand Strategy (ePub)

(Sprache: Englisch)

Autor: Tayo Abobarin

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What makes a brand memorable? The logo, the name, the hype or it is simply the quality of experience?

It is becoming harder by the day for small businesses to maintain customer loyalty. Growing businesses alike struggle to keep their brands...

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Bestellnummer: 106220338

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What makes a brand memorable? The logo, the name, the hype or it is simply the quality of experience?

It is becoming harder by the day for small businesses to maintain customer loyalty. Growing businesses alike struggle to keep their brands memorable. It is as if there is a widespread charm of forgetfulness caused by the saturation of the numerous brands we come across and interact with on a daily basis. How do you help customers escape being 'oblivated' and keep your brand as top-of-mind and the go to solution whenever they are in need of the services you offer?

From Hogwarts to New York, this book takes you through the fantasy world of Newt Scamander and Harry Potter to simplify the basics of building a sticky and relevant brand.

Among other things, you will learn how to trigger favourable emotional responses from your target audience through the art of brand storytelling, using examples of some stories you are already familiar with. Brand strategy books used to be complex and boring, until now!

Autoren-Porträt von Tayo Abobarin

Tayo Abobarin, also known as "The Brand Architect," is a Nigerian Architect and Brand Strategist. He helps businesses and individuals position their brands to attract and engage the intended audience with a functional approach using stories, digital media and architecture.

Tayo is a member of The Chartered Institute of Marketing and an executive member of Life Coaches Association of Nigeria. He is the founder of IDSbrands, a Brand Identity and Digital Experience Design Agency; and the host of "The Pub," an online community set to help members build businesses driven by the right ideas and strategies. His aim is to help organisations and entrepreneurs build functional and profitable brands using simple processes and practical strategies via digital and traditional platforms.

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Bibliographische Angaben

Autor: Tayo Abobarin
2018, Englisch
Verlag: Tayo Abobarin
ISBN-10: 1386744166
ISBN-13: 9781386744160
Erscheinungsdatum: 16.11.2018

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Dateiformat: ePub
Größe: 0.13 MB
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Englisch

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