The Marketing Environment (RLE Marketing) (PDF)
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography....
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This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Multivolume collection by leading authors in the field
- Autor: John A. Dawson
- 2014, 380 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317647300
- ISBN-13: 9781317647300
- Erscheinungsdatum: 15.09.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 15 MB
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