The Marketing Performance Blueprint (ePub)

Discover what's possible when the art and science of marketing
collide

The Marketing Performance Blueprint is an actionable and
innovative guide to unlocking your potential as a marketer and
accelerating success for your business. With an eye toward the
marketing industry's rapid evolution, this book focuses on the
processes, technologies, and strategies that are redefining the
marketing environment. Step by step, you will learn how to build
performance-driven organizations that exceed ROI expectations and
outpace the competition. Companies are demanding a more technical,
scientific approach to marketing, and this guide provides the key
information that helps marketing professionals choose the right
tools and recruit the right talent to more effectively build brand,
generate leads, convert sales, and increase customer loyalty.

Marketers are facing increased pressure to connect every dollar
spent to bottom-line results. As the industry advances, the
tremendous gaps in talent, technology, and strategy leave many
professionals underprepared and underperforming. The Marketing
Performance Blueprint helps bridge those gaps:

* Align marketing talent, technology, and strategy to reach
performance goals

* Drive digital marketing transformation within your
organization

* Recruit, train, and retain a modern marketing team

* Propel growth through digital-savvy marketing agency
partners

* Adapt more quickly to marketing technology advancements

* Create connected customer experiences

* Turn marketing data into intelligence, and intelligence into
action

* Devise integrated marketing strategies that deliver real
business results

The marketers who will redefine the industry in the coming
months and years will never stop challenging conventional knowledge
and solutions. Whether in terms of evolved talent, advanced
technology, or more intelligent and integrated strategies, these
driven professionals will be in demand as the pioneers of the new
marketing era. The Marketing Performance Blueprint helps
marketers blaze a trail of their own by providing a roadmap to
success.