The Murdoch Mission (PDF)

A dramatic narrative by a top journalist about the transformationof one of the world's greatest media empires.The Murdoch Mission gets inside Rupert Murdoch's News Corp. anddocuments the media mogul's strategic forays in digital media andbroadcasting and new Internet-based businesses. Among other gianthighlights is the creation of his new $40 billion company, themammoth Sky Global Networks.Wendy Rohm provides an up-close look at how Murdoch's youngest son,James Murdoch, is changing his father's fortune in the megamarketof China and other world markets. She shows the impact these forayswill have on international trade and the media world at large.Based on her personal time with James in Hong Kong and Beijing,interviews with Rupert Murdoch himself as well as Murdoch'scorporate officers, senior executives, colleagues, confidants, andcompetitors, Rohm provides a larger-than-life, colorful account ofhow one of the most powerful media lords on the planet leads hisglobal corporation into the digital age. The Murdoch Mission delvesinto Murdoch's successes as well as his disasters while alsoproviding a glimpse into the impact he and his company are havingon the cultural and media landscape of the world.Wendy Goldman Rohm (Chicago, IL) is the bestselling author of TheMicrosoft File, a Business Week, Barnes & Noble, and New YorkTimes bestseller. A prolific writer, she has been a correspondentfor many publications, including Wired magazine, Upside, the NewYork Times Syndicate International, Chicago Tribune, Red Herring,the Los Angeles Times, and others.