The Neglected Firm (PDF)
Every manager must manage two firms: the present one and the future one
(Sprache: Englisch)
Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two...
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Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.
Autoren-Porträt von Kenneth A. Loparo
JORGE VASCONCELLOS E SÁ holds a PhD from Columbia University and was awarded the prestigious Jean Monnet Chair in 1997. He is the author of many books on economics and management, and has written dozens of articles for international academic reviews and management magazines. He presents seminars and conference papers at major events and business and management schools such as the London School of Economics, ESSEC, IESE (Navarra University), ESSAM (European Consortium of Business Schools) and Glasglow Business School. He also works as a consultant and conducts executive programmes for multinational companies such as Shell, Unisys, IBM, PricewaterhouseCoopers, Glaxo, KPMG, BP, Dun & Bradstreet, Makro (Metro Group), Systéme Ú, I.F.A., Mini Prix/Bonjours and Intermarché.
Bibliographische Angaben
- Autor: Kenneth A. Loparo
- 2002, 2002, 140 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 023059929X
- ISBN-13: 9780230599291
- Erscheinungsdatum: 10.05.2002
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- Dateiformat: PDF
- Größe: 1.79 MB
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Sprache:
Englisch
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