New Language of Marketing 2.0, The (ePub)

Sandy Carter is IBM's vice president of SOA and WebSphere marketing, strategy, and channels. She is responsible for IBM's cross-company, worldwide SOA initiatives and is in charge of one of IBM's premier brands, IBM WebSphere. Carter is known for her outstanding innovative Marketing 2.0; she has led the brand to win 14 industry marketing awards in the past year.

Embracing the new global world, Carter has traveled to more than 59 countries to meet with customers and partners while assisting IBM's SOA initiatives to earn third-party validation and top leadership rankings by analysts and pundits alike. She has combined her marketing prowess with her love of technology by being a constant student of the new world and leveraging the new Web 2.0 tools of social networking, serious gaming, twitter, viral, and blogging. Please visit Carter's blog at http://socialmediasandy.wordpress.com/.

Carter is an active member of Women in Technology International (WITI) and a member of the WITI Executive Advisory Council, the Marketing Focus Advisory Council (where she was named winner of the Best Speaker Award), the chief marketing officer (CMO) Inner Circle, and the American Management Association (AMA). She also serves as a board member of the Grace Hopper Industry Advisory Committee and is the co-lead of IBM Partnership Executive at Duke University. Carter is listed in Madison's Who's Who and is a founding member of the WITI Global Executive Network (GEN) program for senior executive women.

Carter is a frequent speaker at industry events sponsored by Infoworld magazine, Gartner Group, IDC, Forrester, and the WITI. Twice she has won the AIT Global's most valuable member of the year award for the United Nations ICT for Sustainable Development. She holds a bachelor of science degree from Duke University and an MBA from Harvard Business School.

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