The New Rules of Marketing & PR (ePub)

The benchmark guide to marketing and PR,updated with the latest social media and marketing trends, tools,and real-world examples of successThe New Rules of Marketing & PR, 4th Edition is thepioneering guide to the future of marketing, an internationalbestseller with more than 300,000 copies sold in over 25 languages.It offers a step-by-step action plan for harnessing the power ofmodern marketing and PR to communicate with buyers directly, raisevisibility, and increase sales. It shows how large and smallcompanies, nonprofits, and other organizations can leverageWeb-based content to get the right information to the right peopleat the right time for a fraction of the cost of big-budgetcampaigns.Including a wealth of compelling case studies and real-worldexamples of content marketing and inbound marketing success, thisis a practical guide to the new reality of reaching buyers whenthey're eager to hear from you.* Includes updated information, examples, and case studies plusan examination of newly popular tools such as Infographics,photo-sharing using Pinterest and Instagram, as well as expandedinformation on social media such as YouTube, Twitter, Facebook, andLinkedIn* David Meerman Scott is a marketing strategist, bestsellingauthor of eight books including three international bestsellers,advisor to emerging companies including HubSpot, and a professionalspeaker on topics including marketing, leadership, and socialmedia. Prior to starting his own business, he was marketing VP fortwo U.S. publicly traded companies and was Asia marketing directorfor Knight-Ridder, at the time one of the world's largestinformation companies.The New Rules of Marketing & PR offers the singleresource for entrepreneurs, business owners, nonprofit managers aswell as those working in marketing or publicity departments tobuild a marketing and PR strategy to grow any business.