The Non-Human Persona Guide (ePub)
Non-human and non-user personas enable designers, innovators,...
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For decades, designers and businesses have created personas of their target audiences-fictional character documents based on interviews and research that summarise customers with similar needs.
Non-human and non-user personas enable designers, innovators, and decision-makers to also represent the needs of environments, animals, and invisible humans impacted by product lifecycles and business ecosystems.
Using non-human and non-user personas is new, however, so their use is low and best practices are still evolving.
The Non-human Persona Guide synthesises learnings from designers from around the world into methods for identifying, creating, and using non-human and non-user personas to expand human-centred design to be 'more than human'.
BONUS
The Non-human Persona Guide is accompanied by a virtual Journey Backpack, containing design tools and resources to implement the method, available at the companion website-details in the guide.
Praise for Lutz's books:
"A multilayered protagonist and stellar setting help guide this sci-fi narrative to an unforgettable coda."
- Kirkus Reviews
"I would recommend this book to anyone who enjoys gritty sci-fi and has fond memories of Blade Runner."
- San Francisco Book Review
- Autor: Damien Lutz
- 2023, Englisch
- Verlag: Damien Lutz
- ISBN-10: 0645326674
- ISBN-13: 9780645326673
- Erscheinungsdatum: 12.09.2023
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- Dateiformat: ePub
- Größe: 3.77 MB
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