The Physics of Brand (ePub)
Understand the Forces Behind Brands That Matter
(Sprache: Englisch)
Welcome to a brand-new way of thinking about branding.
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book...
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book...
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Produktinformationen zu „The Physics of Brand (ePub)“
Welcome to a brand-new way of thinking about branding.
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.
Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.
Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Autoren-Porträt von Aaron Keller, Renee Marino, Dan Wallace
An Adams Media author.
Bibliographische Angaben
- Autoren: Aaron Keller , Renee Marino , Dan Wallace
- 2016, 192 Seiten, Englisch
- Verlag: Simon + Schuster LLC
- ISBN-10: 1440342695
- ISBN-13: 9781440342691
- Erscheinungsdatum: 21.07.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 8.11 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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