The Power in a Link (PDF)

Make your LinkedIn account work for you and your business

LinkedIn is not just another social media tool. It's the world's
largest professional online network, with over 120 million users in
over two hundred countries. The Power in a Link shows you
how to employ this remarkable yet misunderstood resource to execute
networking strategies and processes for your business, secure
deals, and use (not abuse) your existing relationships.

Author David Gowel, the man the Boston Globe has called
the "LinkedIn Jedi," delivers the understanding necessary to map
networks, stimulate word of mouth, and leverage unparalleled
business intelligence to close deals. Arguing that LinkedIn is not
social media at all, but instead belongs in a category all of its
own, the book cuts through the noise in the crowded social media
world with practical applications and explains why all
professionals should embrace it in order to achieve success faster
through relationships. This book:

* Advises readers how to spur effective network growth by
projecting the right message online

* Demonstrates how to build and enhance readers' online
presence

* Shows readers how to seek targeted introductions to the
connections that matter most

* Explains why LinkedIn has been misunderstood and therefore
misused by many users as well as how to correct past LinkedIn
mistakes

Partly conceptual, partly autobiographical, and partly
technical, The Power in a Link includes success stories from
Gowel and other professionals that demonstrate the effectiveness of
his techniques.