The Power of One (ePub)
Gaining Business Value from Personalization Technologies
(Sprache: Englisch)
Customer satisfaction, employee productivity, and overall business efficiency are exponentially increased when companies exploit the tremendous customization potential of Internet applications.The Power of One brings together some of the greatest minds in...
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Produktinformationen zu „The Power of One (ePub)“
Customer satisfaction, employee productivity, and overall business efficiency are exponentially increased when companies exploit the tremendous customization potential of Internet applications.The Power of One brings together some of the greatest minds in e-business, marketing, and information technology. The all-star roster represents corporate giants like IBM, Xerox, and AT&T Wireless as well as world-renowned academic institutions including Penn State, Georgia Tech, University of Texas, and Carnegie Mellon. Their combined work is the first and last word on value delivery through personalized products and services, taking the reader through every component of "customerization," including:* The business benefits and impact* Implementing and managing technology* Personalization in mobile commerce* Maximizing fulfillment and customer service* Ensuring security and privacy* Much more.Businesses thrive by reaching as many customers as possible. The Power of One is about reaching all of them — one at a time.
Bibliographische Angaben
- Autor: Nirmal Pal
- 2003, Englisch
- ISBN-10: 1412216583
- ISBN-13: 9781412216586
- Erscheinungsdatum: 24.09.2003
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eBook Informationen
- Dateiformat: ePub
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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