The Power Within (ePub)

Two experts in business communications have written a practical, concise

guide on how internal communications can and should be a strategic business

investment -- all in direct and plain language. This is a focused approach where

business leaders and communications professionals alike are guided through

the process and the logic that the authors have used to help increase revenue

exponentially and decrease time to reach business objectives by up to 50

percent. Underlying Michelle S. Morris and Torin M. Lee’s The Power Within

is a winning book on power. The power of getting the attention, capturing the
imagination, and aligning an entire workforce behind the direction the leader

wants to go. The authors persuasively argue that internal communications is

a key pillar in the foundation of an effective and successful business. They

go several steps further on the road by sharing this focused and measurable

approach, an approach that says communications itself is part of the framework

for business success.

Two experts in business communications have written a practical, concise

guide on how internal communications can and should be a strategic business

investment -- all in direct and plain language. This is a focused approach where

business leaders and communications professionals alike are guided through

the process and the logic that the authors have used to help increase revenue

exponentially and decrease time to reach business objectives by up to 50

percent. Underlying Michelle S. Morris and Torin M. Lee’s The Power Within

is a winning book on power. The power of getting the attention, capturing the
imagination, and aligning an entire workforce behind the direction the leader

wants to go. The authors persuasively argue that internal communications is

a key pillar in the foundation of an effective and successful business. They

go several steps further on the road by sharing this focused and

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