The Relationship Revolution (ePub)
Closing the Customer Promise Gap
(Sprache: Englisch)
YOUR CUSTOMERS ARE ANGRY. VERY ANGRY!
The turmoil of recession has left them feeling let-down, anxious and betrayed. They know how often businesses over-promise and under-deliver, and they're now deeply cynical. Trust in business is at an all-time...
The turmoil of recession has left them feeling let-down, anxious and betrayed. They know how often businesses over-promise and under-deliver, and they're now deeply cynical. Trust in business is at an all-time...
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YOUR CUSTOMERS ARE ANGRY. VERY ANGRY!
The turmoil of recession has left them feeling let-down, anxious and betrayed. They know how often businesses over-promise and under-deliver, and they're now deeply cynical. Trust in business is at an all-time low.
This defining moment calls for nothing less than a 'Relationship Revolution'. The businesses that will prevail will be the ones who understand that customer relationships will be the dominant factor in determining success in the post-recession era. At a time when everyone is looking for value, this is where you can create the kind of 'unique value' that you need to succeed.
Simple yet profound, practical and full of examples, this book will become essential reading for business leaders in the coming years.
The turmoil of recession has left them feeling let-down, anxious and betrayed. They know how often businesses over-promise and under-deliver, and they're now deeply cynical. Trust in business is at an all-time low.
This defining moment calls for nothing less than a 'Relationship Revolution'. The businesses that will prevail will be the ones who understand that customer relationships will be the dominant factor in determining success in the post-recession era. At a time when everyone is looking for value, this is where you can create the kind of 'unique value' that you need to succeed.
Simple yet profound, practical and full of examples, this book will become essential reading for business leaders in the coming years.
Inhaltsverzeichnis zu „The Relationship Revolution (ePub)“
Acknowledgements. Introduction: Customers for Life...Priceless. 1 The Search for Unique Value. 2 The Collapse of Trust and Confi dence. 3 Closing the Promise Gap. 4 Customers in Control, Forever. 5 Get Closer, Get Smarter, Get Ready. 6 Building a Common Purpose. 7 Talent, as Precious as Oil. 8 The Virtuoso Way: How One-to-One Relationships Revolutionised Luxury Travel. Epilogue: The Time is Now! Index.
Autoren-Porträt von Larry Hochman
Larry Hochman is one of the most popular keynote speakers in the world and a former European Business Speaker of the Year. He is a globally recognised expert on customer relationships, leadership and talent management.Before beginning his speaking career twelve years ago, Larry held a number of senior positions at British Airways and the loyalty management company Airmiles in both New York and London. He was also a pioneer of corporate mentoring in Europe and has been the personal mentor to many Chief Executives all over the world.
Originally from America, Larry currently lives in both London and Venice.
Bibliographische Angaben
- Autor: Larry Hochman
- 2010, 1. Auflage, 166 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470661860
- ISBN-13: 9780470661864
- Erscheinungsdatum: 22.02.2010
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eBook Informationen
- Dateiformat: ePub
- Größe: 0.20 MB
- Mit Kopierschutz
Sprache:
Englisch
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