The Routledge Companion to Arts Marketing (ePub)
The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by international leaders of academic research in the field.
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The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by international leaders of academic research in the field.
Ruth Rentschler is Foundation Chair of Arts and Entertainment Management at Deakin University, Australia. Ruth has published widely in the cultural field including the Cultural and Entertainment Industries Handbook, Shaping Culture, Innovative Arts Marketing, The Entrepreneurial Arts Leader, Creative Marketing and Museum Marketing, to name some her books.
Theresa A. Kirchner is Associate Professor of Management at Hampton University, USA. Her background includes work with nonprofit boards for more than twenty years and corporate positions as Senior Vice President with Bank of America and Principal Consultant with Keane, Inc. Her publications have appeared in the International Journal of Nonprofit and Voluntary Sector Marketing, Disaster Recovery Journal, European Journal of Management and Journal of the Academy of Business and Economics.
- 2013, 444 Seiten, Englisch
- Herausgegeben: Daragh O'Reilly, Ruth Rentschler, Theresa Kirchner
- Verlag: Taylor & Francis
- ISBN-10: 1135012202
- ISBN-13: 9781135012205
- Erscheinungsdatum: 17.12.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 8.85 MB
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