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The Routledge Handbook of Tourism Experience Management and Marketing (PDF)

(Sprache: Englisch)

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The Routledge Handbook of Tourism Experience Management and Marketing
 
This handbook offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary...
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This handbook offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, it highlights multiple representations and interpretations of the theme

Autoren-Porträt
Saurabh Kumar Dixit, PhD is an Associate Professor and Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. He holds a Bachelor's degree in Hotel Management and Catering Technology, a Master's degree in Tourism Management, and a Doctorate (PhD) in Hotel Management. His research interests include Consumer Behavior, Gastronomic Tourism, Service Marketing, Experience Management, and Marketing in hospitality and tourism contexts. He has worked more than 20 years in a number of Indian universities and educational institutes and successfully completed different research projects relating to hospitality and tourism management. He has 11 books to his credit including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism and The Routledge Handbook of Gastronomic Tourism. He can be contacted at saurabh5sk@yahoo.com.
Bibliographische Angaben
  • 2020, 1. Auflage, 652 Seiten, Englisch
  • Herausgegeben: Saurabh Kumar Dixit
  • Verlag: Taylor & Francis
  • ISBN-10: 0429512317
  • ISBN-13: 9780429512315
  • Erscheinungsdatum: 18.05.2020

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen
  • Dateiformat: PDF
  • Größe: 12 MB
  • Ohne Kopierschutz
  • Vorlesefunktion
Sprache:
Englisch
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