The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success (ePub)
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From the host of the wildly popular The Self-Employed Life Podcast comes a compelling guide for self-employed business owners, freelancers, and entrepreneurs, on creating a purpose-driven, heart-centered lifestyle.To be self-employed means more than employing oneself. It's a choice to challenge yourself to grow personally while building a business. Caught between entrepreneurship and small business, self-employed people often feel overlooked and left out.Professional photographer and host of the Creative Warriors podcast Jeffrey Shaw believes that as we develop ourselves, we raise the barwe're capable of even more success. What self-employed folks need is both business strategies and personal development to reach and maintain that success. In The Self-Employed Life, Shaw offers a three-part ecosystem for success:● Personal development: mindset, exercise, nutrition, and other healthy shifts● Business strategies: marketing, finance, and other key tools for growing your business● Sustainability: the daily habits that help you sustain successThis holistic approach will equip you over the long haul, beyond the mechanics of setting up and running a business.Whereas Shaw's previous book, Lingo, was about creating the secret language to attract ideal customers, this book is all about creating the environment, the Self-Employed Ecosystem, to attract the success you want. He shows you how to get clear on what you want to get away from what you don't want, set clear intentions in a specific From-To format, and reflect on three big life questions to clear the way.As Paul Jarvis did with Company of One, Jeffrey Shaw plots a path forward for the solopreneur who knows that small is betterexcept when it comes to how big you can dream. He shows you how you can set up your environment to create the success you want. You may be in business for yourself, but you're not in business by yourself.
For more than three decades, Jeffrey has been one of the most sought-after portrait photographers in the U.S., photographing the families of such notables as Tom Seaver, Pat Riley, David Bloom, Stephanie Seymour, and C-Suite executives from Twitter, Anheuser Busch, 3M, as well as Wall Street leaders too many to mention. His portraits have appeared on the Oprah Show, in People magazine, O Magazine, CBS News, and others.
Having been a photographer for so many years, Jeffrey realizes a keen eye isn't just for what one sees, but also for what one senses. To be able to sense the needs of others and trends in business keeps you a step ahead. Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition developed as a photographer to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Speaking the Secret Language of your ideal customer makes them feel like you "get them" and they, in turn, feel like they "get" you. This bonds supersedes price and creates brand loyalty. Are there businesses and brands that you are devoted to and care less about price? I'll bet there are!
Jeffrey is the author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. In the world of marketing, the buzz for years has been buyer personas and avatars. LINGO will be the buzz of the future because consumers will demand businesses know more about them than their demographics and stats in order to gain their business in years to come. Any business can compete on demographics and price. Speaking their Secret Language separates you from the competition.
Jeffrey is the father of three adult children and resides with his two dogs in Miami Beach,
- Autor: Jeffrey Shaw
- 2021, Englisch
- Verlag: Jeffrey Shaw
- ISBN-10: 1774580659
- ISBN-13: 9781774580653
- Erscheinungsdatum: 04.05.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 2.31 MB
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