The Service Concept of McDonald's (PDF)

Academic Paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.5, Kenyatta University, language: English, abstract: The purpose of this report is to examine the service concept of McDonald's, the world's leading chain of hamburger fast food restaurant and the prominent global food service retailer.

The report also discusses how the operations of the organisation contribute to the functioning of the service concept. After presenting the assessment of how service concept is implemented through operations, the recommendations are discussed at the end of the report. Besides, appendices have been included to illustrate a series of tables and figures that support the report.

The service concept is the insight and expectations of the service itself in the thoughts of the employers, investors, stakeholders, employer and customers. The concept involves an open transformation process of transforming inputs to anticipated outputs through the suitable application resources.

More precisely, services are cost-effective activities that lead to the place, time, psychological or form utility. A meal in a fast food restaurant not only saves time but also it offers a psychological help. Developing the service concept can be considered as the ultimate step for a corporation in generating an all-inclusive service model.