The Seven Principles of Digital Business Strategy (ePub)
(Sprache: Englisch)
If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; itâs about...
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If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; itâs about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in todayâs digital economy.
Autoren-Porträt von Mark Durkin, Niall McKeown
Niall McKeown is the founder and CEO of ionology and visiting professor at Ulster University. He is an entrepreneur, YouTube enthusiast, aspiring troublemaker, and unconventional physics geek. He has experienced the nasty effects of disruption and is passionately committed to helping other business leaders avoid the same fate. The seven principles of digital business strategy is the antidote he has been applying successfully to hundreds of organizations since 1999.Mark Durkin, PhD, is professor of marketing and executive dean of the Ulster University Business School based in Northern Ireland. Before joining Ulster University, Mark spent over a decade in sales and strategic marketing roles within the Bank of Ireland Group. He is a senior fellow of the United Kingdomâs Higher Education Academy and has published more than 50 academic journal articles. An invited scholar to Babson College, Boston, he is also visiting professor to Philadelphia University.
Bibliographische Angaben
- Autoren: Mark Durkin , Niall McKeown
- 2017, 158 Seiten, Englisch
- Verlag: Business Expert Press
- ISBN-10: 163157034X
- ISBN-13: 9781631570346
- Erscheinungsdatum: 04.10.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 3.66 MB
- Mit Kopierschutz
Sprache:
Englisch
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