The Strategic Communication Imperative (ePub)

Name: The Strategic Communication Imperative
Brand: Taylor & Francis
SKU: 141063898
Price: 47.99 EUR
Availability: OnlineOnly

For Mid- and Long-Term Issues Management (Sprache: Englisch)

Autor: James Mahoney

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The Strategic Communication Imperative, James Mahoney

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This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.

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This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.

Autoren-Porträt von James Mahoney

James Mahoney is Adjunct Professor in Professional Communication in the News and Media Research Centre at the University of Canberra, Australia. He is a life fellow of the Public Relations Institute of Australia. He is the author of Strategic Communication: Campaign Planning and Public Relations Writing.