The Strategy and Tactics of Pricing (ePub)
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
Georg Müller, Ph.D., is a Managing Director at Deloitte Consulting, specializing in driving top-line margin improvement through strategic pricing. He leads the firm's pricing and revenue management practice. He has been a colleague and collaborator with Dr. Nagle for over two decades and is the lead author of this revised edition. He also leads executive development programs on strategic pricing at leading universities.
Evert Gruyaert is a Principal with Deloitte Consulting in the Customer Strategy practice. His work focuses on creating organic growth strategies through analytics, pricing, trade promotion management, and sales effectiveness. He is a frequent guest lecturer at business schools and conferences and has published articles in multiple journals.
- Autoren: Thomas T. Nagle , Georg Müller , Evert Gruyaert
- 2023, 7. Auflage, 360 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000915964
- ISBN-13: 9781000915969
- Erscheinungsdatum: 31.07.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 9.43 MB
- Ohne Kopierschutz
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