The Support of Value Co-creation (PDF)
A Critical Determination of the Internal Organisational, Operational and Structural Elements and External Communication and Human Interaction Requirements
(Sprache: Englisch)
Project Report from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Manchester Metropolitan University Business School, course: Strategic Operations for Business Developement, language: English,...
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Project Report from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Manchester Metropolitan University Business School, course: Strategic Operations for Business Developement, language: English, abstract: Co-creation is a very vast term now a days and its definition differs from context to context and industry to industry. Co-creation has been defined by the Innovation Management as the type of Co-creation which occurs between consumers and the organizations at the beginning of the value chain which is at the early stages of the product development.
The Context of value and value creation is fluctuating from just a firm or product centered view to a different phenomenon which includes the experience of consumers. As this trend is shift to experiences from Value, the industry or the market is becoming the medium of interaction between the companies and the consumers.
The Context of value and value creation is fluctuating from just a firm or product centered view to a different phenomenon which includes the experience of consumers. As this trend is shift to experiences from Value, the industry or the market is becoming the medium of interaction between the companies and the consumers.
Bibliographische Angaben
- Autor: Ädris Osmani
- 2017, 10 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3668593442
- ISBN-13: 9783668593442
- Erscheinungsdatum: 13.12.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 1.15 MB
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Englisch
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