The Sustainability Effect (PDF)
(Sprache: Englisch)
Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate....
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Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.
Autoren-Porträt von A. Brady
Dr. Arlo Brady is Special Advisor at the strategic marketing and communications consultancy Freud Communications. In his role Arlo provides counsel on sustainable development, corporate responsibility and reputational issues to a range of senior business leaders, consumer brands, public sector bodies and global corporations. Arlo is also a research associate at the Judge Business School, Cambridge University, UK.
Bibliographische Angaben
- Autor: A. Brady
- 2005, 2005, 175 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 0230508480
- ISBN-13: 9780230508484
- Erscheinungsdatum: 15.09.2005
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 17 MB
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Sprache:
Englisch
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