The Third Screen, New Edition (ePub)
The Ultimate Guide to Mobile Marketing
(Sprache: Englisch)
The Ultimate Guide to Mobile Marketing — Revised and Updated
An American Express Open Forum Best Business Book
We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology...
An American Express Open Forum Best Business Book
We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology...
Leider schon ausverkauft
eBook
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „The Third Screen, New Edition (ePub)“
The Ultimate Guide to Mobile Marketing — Revised and Updated
An American Express Open Forum Best Business Book
We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively?
With the first screen"—the television—companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The second screen"—the personal computer—increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the third screen"—the mobile device—changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the
changes in mobile, and equips marketers and businesses for the future.
A new breed of consumer has emerged: on the go and always on, tapping into content at the touch of a button—anytime, anywhere.
An American Express Open Forum Best Business Book
We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively?
With the first screen"—the television—companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The second screen"—the personal computer—increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the third screen"—the mobile device—changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the
changes in mobile, and equips marketers and businesses for the future.
A new breed of consumer has emerged: on the go and always on, tapping into content at the touch of a button—anytime, anywhere.
Bibliographische Angaben
- Autor: Chuck Martin
- 2014, Englisch
- ISBN-10: 1857889932
- ISBN-13: 9781857889932
- Erscheinungsdatum: 08.12.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "The Third Screen, New Edition"
0 Gebrauchte Artikel zu „The Third Screen, New Edition“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "The Third Screen, New Edition".
Kommentar verfassen