The Ultimate Route to Market (PDF)

Name: The Ultimate Route to Market
Brand: Taylor & Francis
SKU: 123665432
Price: 43.99 EUR
Availability: OnlineOnly

How Technology Professionals Can Work Successfully with Global Systems Integrators, Outsourcers and Consulting Firms (Sprache: Englisch)

Autor: Ian Shanahan

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The Ultimate Route to Market, Ian Shanahan

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Global Systems Integrators, Outsourcers and Consulting Firms (GSIOCF) directly leverage or influence the majority of IT investment in large corporations. The projects that the GSIOCF deliver are specialist meaning that IT companies require skill, knowledge and a sophisticated alliance approach to gain credibility and maintain long term relationships. Here, Ian Shanahan provides organizations with a thorough overview of the GSIOCF sector, offers insight into its culture and expertly explains alliance best practice methodology. A must read for anyone that aspires to understand the market so that they can execute alliance engagements to the sector in a measured, methodical and low risk way.

Autoren-Porträt von Ian Shanahan

Ian Shanahan has been in sales, leadership, business development and alliance management for 30 years. His career has included a consistent record of successful channel and alliance execution for a range of technology companies including Sun Microsystems, IBM and Microsoft. During this time, Ian has managed various successful alliances between the world's largest technology providers and leading global consulting organisations and systems integrators.