Theory of Political Communication Activities (ePub)
McNair, an English scholar, cited the words that Lippman said in his early years on the title page of An Introduction to Political Communication, "e;The significant revolution of modern times is not industrial or economic or political, but the...
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McNair, an English scholar, cited the words that Lippman said in his early years on the title page of An Introduction to Political Communication, "e;The significant revolution of modern times is not industrial or economic or political, but the revolution taking place in the art of creating consent among the governed... Within the life of the new generation now in control of affairs, persuasion has become a self-conscious art and a regular organ of popular government. None of us begins to understand the consequences, but it is no daring prophecy to say that the knowledge of how to create consent will alter every political premise."e; When McNair extremely appreciated Lippmann''s insightful theoretical insights, he made great efforts to summarize the artistic revolution of "e;creating consent"e; with his An Introduction to Political Communication. Now it seems that essentially tying "e;creating consent"e; to political communication or saying the essence of political communication is "e;creating consent"e; are McNair's unique contributions to the research on political communication after Lippmann.
Bibliographische Angaben
- Autor: Jing Xueming
- 2014
- ISBN-10: 7516143707
- ISBN-13: 9787516143704
- Erscheinungsdatum: 01.07.2014
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