Think Write Grow (ePub)
How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More
(Sprache: Englisch)
In a competitive age, thought leadership has emerged as a subtle
but powerful way to grow your business, establish credibility and
demonstrate expertise, build your profile and forge relationships
with prospects and customers. Thought leadership material...
but powerful way to grow your business, establish credibility and
demonstrate expertise, build your profile and forge relationships
with prospects and customers. Thought leadership material...
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Produktdetails
Produktinformationen zu „Think Write Grow (ePub)“
In a competitive age, thought leadership has emerged as a subtle
but powerful way to grow your business, establish credibility and
demonstrate expertise, build your profile and forge relationships
with prospects and customers. Thought leadership material can take
many forms, including public speaking, websites, the media,
advertising, writing books, online forums, webinars and blogging.
This book will show you how to take your great ideas and craft them
into a clear point of view which can influence others.
The book is organised into three parts:
1. Think: Defines thought leadership and how to transform
your great ideas into effective thought leadership material.
2. Write: Shows you how to articulate your ideas into
effective communication.
3. Grow: Demonstrates how thought leadership can be
marketed to grow your business and profile.
Key features:
* Shows you how to go from expert to influential thought
leader
* Written by Grant Butler, former Australian Financial Review
journalist and now managing director of Australia's largest
corporate writing firm.
* Explains techniques used by politicians, public figures and the
CEOs of our biggest companies.
Think Write Grow studies the techniques of the great
communicators of recent times, from Barack Obama and Boris Johnson
to Tim Flannery and Malcolm Turnbull.
but powerful way to grow your business, establish credibility and
demonstrate expertise, build your profile and forge relationships
with prospects and customers. Thought leadership material can take
many forms, including public speaking, websites, the media,
advertising, writing books, online forums, webinars and blogging.
This book will show you how to take your great ideas and craft them
into a clear point of view which can influence others.
The book is organised into three parts:
1. Think: Defines thought leadership and how to transform
your great ideas into effective thought leadership material.
2. Write: Shows you how to articulate your ideas into
effective communication.
3. Grow: Demonstrates how thought leadership can be
marketed to grow your business and profile.
Key features:
* Shows you how to go from expert to influential thought
leader
* Written by Grant Butler, former Australian Financial Review
journalist and now managing director of Australia's largest
corporate writing firm.
* Explains techniques used by politicians, public figures and the
CEOs of our biggest companies.
Think Write Grow studies the techniques of the great
communicators of recent times, from Barack Obama and Boris Johnson
to Tim Flannery and Malcolm Turnbull.
Autoren-Porträt von Grant Butler
Grant Butler is managing director of Editor Group, Australia's leading corporate writing firm. Before founding Editor Group, Grant was a senior journalist with The Australian Financial Review and held PR and lobbying roles in Australia and the United Kingdom.
Bibliographische Angaben
- Autor: Grant Butler
- 2011, 192 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118219031
- ISBN-13: 9781118219034
- Erscheinungsdatum: 08.11.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.38 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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