Top Gun- the Secrets of Relationship Based Selling (ePub)
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By studying top performers from all walks of life- including Olympic athletes, Navy SEALS, Top Actors and Politicians and the best marketing and sales minds in the financial services business, Mr. Magnacca has been able to document, learn and teach the techniques and the communication and persuasive skills that allow these top performers to become leaders in their respective professions.
In the book, Mr. Magnacca focuses specifically on the mental conditioning techniques taught at the U.S. Navys TOP GUN Fighter Weapons School and he applies these same concepts to the topics of selling and marketing more effectively to clients and prospects. In this book youll learn the latest psychological secrets behind the art and science of communication and unconscious influence. In addition, you will learn a series of simple, practical steps that you can use and apply in your own sales and marketing career to quickly increase your marketing effectiveness, to build long lasting relationships with prospects and clients and to take your personal sales results to the next level of achievement.
Scott Magnacca is a Director of Marketing for Fidelity Investments, the world’s largest mutual fund firm. During his career, Scott has held numerous sales and marketing roles in his nearly 20 year history in the financial services industry. Prior to his career at Fidelity, Scott Co-Founded a successful investment advisory firm called Wellesley Financial Services and built it from $10,000 in assets to a multi-million dollar firm. Scott also Co-Founded a sales training and motivational training firm called Peak Performance Development. Peak Performance Development quickly became a leader in the industry by teaching cutting edge sales and marketing strategies to top performers in the financial services industry.
Mr. Magnacca’s books, speeches and seminar programs have received national and international attention and Scott has appeared on NBC News, ABC News, NHK Japanese Public Television and a wide range of local and national news programs.
Scott is an honors graduate of Boston University and of Babson College’s MBA program. He has been the recipient of numerous awards and distinctions for personal sales achievements and his work in the investment, sales training and motivational industries.
Mr. Magnacca lives in Milford, Massachusetts with his wife and three children.
- Autor: Scott Magnacca CFP
- 2012, 190 Seiten, Englisch
- Verlag: AUTHORHOUSE
- ISBN-10: 1418401196
- ISBN-13: 9781418401191
- Erscheinungsdatum: 23.07.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 2.81 MB
- Mit Kopierschutz
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