Tourism Events in Asia (PDF)
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The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.
Anukrati Sharma is Associate Professor in the Faculty of Commerce and Management, University of Kota, Kota, Rajasthan, India. In 2015, she received Research Award from the UGC, New Delhi, on Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects. Her doctorate was on tourism marketing from the University of Rajasthan. Her core research areas are tourism, strategic management, law, general management and international business management. She is member of several professional bodies. She attended and presented papers in many national and international conferences.
- 2018, 208 Seiten, Englisch
- Herausgegeben: Azizul Hassan, Anukrati Sharma
- Verlag: Taylor & Francis
- ISBN-10: 1351105736
- ISBN-13: 9781351105736
- Erscheinungsdatum: 07.12.2018
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- Größe: 1.84 MB
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