Trajectory Management (PDF)

Trajectory Management:

* moves away from the 'one true way' approach put forward by many
business gurus

* argues that the search for best practice, best change management,
etc. obscures real situations in business

* develops principles of right practice for the situation: business
is continually evolving and its drivers have to evolve with
it.

* provides a practical framework and enables diagnosis of where a
business trajectory is, and how to sustain or switch
trajectories.

"Adjusting corporate leadership to different business conditions is
key in today's turbulent environment. The systematic review and
development of this relationship in Trajectory Management is
extremely valuable." Peter A. Wuffli, President of the Group
Executive Board, UBS.

"In this book, Paul Strebel goes beyond universal best practice
that is presumed to apply no matter what the context. He presents
the right practice for managing a business trajectory and winning
consistently over time." Egon P. Zehnder, Founder, Egon Zehnder
International, Inc.

"Trajectory Management puts context in its rightful place: at the
front, middle and end of business planning and execution. Paul
Strebel offers a practical framework to simplify the complex and
drive better competitive choices for busy decision makers." John
Hofmeister, Director of Human Resources, Shell International
B.V.

For more on how to use the book see: www.trajectorymanagement.com