Transmedia Branding (ePub)

Burghardt Tenderich (PhD) is a professor at the University of Southern California Annenberg School for Communication and Journalism in Los Angeles, California, where he teaches and writes about transmedia branding, social media, strategic public relations, and media entrepreneurship. At the University of California at Berkeley, Burghardt was the executive director of the Center for Entrepreneurship & Technology and a lecturer on entrepreneurship. He is a founding partner of TnT Initiatives, LLC, a social media publishing and consulting firm focusing on web and healthcare-related technologies.
Before his career in academia, he worked in marketing and communications in the information technology and Internet industries in the San Francisco Bay Area and in Europe, where he held senior positions in agencies and corporations. He has consulted for various corporations and partners with industry and practitioners in his teaching and research.
Burghardt holds an MA and a PhD in economic geography from the University of Bonn, Germany.
Jerried Williams (MA) is an integrated marketing strategist dedicated to helping brands grow their audience, develop new nontraditional revenue generating opportunities, and dominate their market positioning. His experience crosses many industries, but he is most interested in technology, entertainment, fashion, and e-commerce.
He holds an MA in strategic public relations from the University of Southern California and a BA in business from Elon University.

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