Typographic Design (PDF)

Precise visual communication requires first-rate typographyskills

Typographic Design: Form and Communication, Sixth Editionis the latest update to the classic typography text that covers allaspects of designing with type. Revised to reflect the shift ingraphic design conception and understanding, the book contains abrand-new exploration of typography in media versus typography inmotion, and provides the latest information on emerging trends andtechnology in the design process. Full-color images showcase recentdesign examples and a companion website features a robustcollection of resources for students and instructors. Striking abalance between fundamental information and pivotal new knowledgeand ideas, the book provides the perfect basis for engaging newlearners as well as seasoned professionals.

Typography is the comprehensive design of type, encompassingselection, placement, manipulation, and communication. An integralelement of the graphic designer's arsenal, typography skillstranslate across industry boundaries into print, video, film,television, packaging, advertising, digital design, and more.Typographic Design provides insight, information, andpractical instruction for every step in the process, from conceptto execution. Topics include:
* Letterforms, syntax, and legibility
* Communication and the typographic message
* Evolution and technology of typography
* Typographic design processes, and using the grid

The book also contains case studies that illustrate thesuccessful use of typography, demonstrating the impact of good typeon the overall design, and a listing of type specimens that exhibitgood communication through good design. Words are an important partof the human condition, and presentation can have a major impact onthe message. Graphic designers must be able to manipulate type toconvey precisely what's intended, and Typographic Design isa comprehensive guide to mastery.