Unleash Different (ePub)
Achieving Success Through Disability
(Sprache: Englisch)
There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how...
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There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing 'nice to do' with 'return on investment' allows market forces to take over and the world's leading brands to do what they do best: serve a market segment - in this case, the disability market. Business managers will come to understand: how taking a charity-oriented approach to people with disabilities has failed; what action is required to capitalise on the world's biggest emerging market; how their organisations can grow revenue and cut costs by attracting people with disabilities as customers and talent. Rich gives the reader a peek into how he rose from a Canadian school for 'crippled children' to manage GBP6 billi
Bibliographische Angaben
- Autor: Rich Donovan
- 2018, 260 Seiten, Englisch
- ISBN-10: 1773052683
- ISBN-13: 9781773052687
- Erscheinungsdatum: 18.10.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Mit Kopierschutz
Sprache:
Englisch
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