Unlocking Small Business Ideas (PDF)

Name: Unlocking Small Business Ideas
Brand: Taylor & Francis
SKU: 147528435
Price: 39.99 EUR
Availability: OnlineOnly

An Australian Guide (Sprache: Englisch)

Autor: John W. English

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Unlocking Small Business Ideas, John W. English

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English's focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic 'reality tests' developed in his small business workshops. He also includes an analysis of changes in...

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Autoren-Porträt von John W. English

John W. English brings together a lifetime of business insight as an academic, entrepreneur, and author. As Associate Professor in Entrepreneurship and Deputy Director in the Australian Innovation Research Centre at the University of Tasmania, he introduced undergraduate and postgraduate programmes in entrepreneurship and commercialisation. As a consultant to government agencies in Australia, New Zealand, and the United States, he conducted start-up workshops on how to assess new ideas for their commercial potential. He is the author of the bestselling book How to Organise and Operate a Small Business in Australia, now in its 11th edition.