Value in a Digital World / Progress in Mathematics (PDF)
Assessing the value of traditional business was easy. There are...
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An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses.
Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea?
In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists?
And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions?
Lopez Lubian and Esteves look at what economic value means in a digital world, and argue for a shift from traditional value metrics to digital value metrics. Through high profile case studies they examine the process of valuation in the digital world - examining the challenges of making objective judgments from subjective information and how to assess the value of data.Next they analyse in depth a number of different digital business models from the perspective of delivering value to investors, stakeholders and society at large. Finally they present a framework model for assessing value in digital business.
José Esteves is Professor of Information Systems at IE Business School. He has a wealth of experience in the corporate world as an information systems analyst and consultant for companies such as Ciba-Geigy and Sonae Group and is chair of eGovernment Software AG- Alianza Sumaq. In addition to his research and teaching, Professor Esteves continues to act as a consultant to a number of companies saying: "Consulting provides fieldwork, data and results because, without examples, it's all just theory. So it's a cycle - consulting, research and then applying it in the classes."
- Autoren: Francisco J. López Lubián , José Esteves
- 2017, 1st ed. 2017, 168 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3319517503
- ISBN-13: 9783319517506
- Erscheinungsdatum: 06.11.2017
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- Größe: 3.01 MB
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