Visual Design Solutions (PDF)

Enhance learners' interest and understanding with visual design
for instructional and information products

No matter what medium you use to deliver content, if the visual
design fails, the experience falls flat. Meaningful graphics and a
compelling visual design supercharge instruction, training, and
presentations, but this isn't easy to accomplish. Now you can
conquer your design fears and knowledge gaps with Visual Design
Solutions: a resource for learning professionals seeking to
raise the bar on their graphics and visual design skills. This
informal and friendly book guides you through the process and
principles used by professional graphic designers. It also presents
creative solutions and examples that you can start using right
away. Anyone who envisions, designs, or creates instructional or
informational graphics will benefit from the design strategies laid
out in this comprehensive resource.

Written by Connie Malamed, an art educator and instructional
designer, this book will help you tap into your creativity, design
with intention, and produce polished work. Whereas most graphic
design books focus on logos, packaging, and brochures, Visual
Design Solutions focuses on eLearning, presentations, and
performance support. Visual Design Solutions includes
practical guidelines for making smart design choices, ways to
create professional-looking products, and principles for successful
graphics that facilitate learning. Ideal for instructional
designers, trainers, presenters, and professors who want to advance
from haphazard to intentional design, this book will help them
realize their design potential.

* Gain the knowledge and confidence to design impressive,
effective visuals for learning

* Increase learner comprehension and retention with visual
strategies offered by an expert author

* Serves as a reference and a resource, with a wealth of examples
for inspiration and ideas

* Addresses an intimidating topic in an informal, friendly
style

In four parts, the book provides a thorough overview of the
design process and design concepts; explores space, image, and
typography; and presents workable solutions for your most
persistent and puzzling design problems. Get started and begin
creating captivating graphics for your learners.