Web Analytics (ePub)
An Hour a Day
(Sprache: Englisch)
Written by an in-the-trenches practitioner, this step-by-step guideshows you how to implement a successful Web analytics strategy. Webanalytics expert Avinash Kaushik, in his thought-provoking style,debunks leading myths and leads you on a path to gaining...
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Produktinformationen zu „Web Analytics (ePub)“
Written by an in-the-trenches practitioner, this step-by-step guideshows you how to implement a successful Web analytics strategy. Webanalytics expert Avinash Kaushik, in his thought-provoking style,debunks leading myths and leads you on a path to gaining actionableinsights from your analytics efforts. Discover how to move beyondclickstream analysis, why qualitative data should be your focus,and more insights and techniques that will help you develop acustomer-centric mindset without sacrificing your company'sbottom line.Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
Autoren-Porträt von Avinash Kaushik
Avinash Kaushik is the author of the highly rated web analytics blog Occam's Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert. Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.
Bibliographische Angaben
- Autor: Avinash Kaushik
- 2009, 480 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470525517
- ISBN-13: 9780470525517
- Erscheinungsdatum: 07.04.2009
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 5.53 MB
- Mit Kopierschutz
Sprache:
Englisch
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