Web Marketing For Dummies (PDF)
(Sprache: Englisch)
Get the latest tools and trends in web marketing with this newedition of a bestseller
The rapidly changing landscape of web marketing requires thosein the field to quickly adopt new technologies as they emerge. Thisupdated edition provides the basics that...
The rapidly changing landscape of web marketing requires thosein the field to quickly adopt new technologies as they emerge. Thisupdated edition provides the basics that...
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Get the latest tools and trends in web marketing with this newedition of a bestseller
The rapidly changing landscape of web marketing requires thosein the field to quickly adopt new technologies as they emerge. Thisupdated edition provides the basics that every web marketer needsto know, including how to create web properties, exploit searchengine optimization (SEO), and create effective e-mail campaigns.This new edition offers a broad revision in order for the contentto catch up to the latest tools and trends in web marketing.
This fun-but-straightforward guide explores trends in searchengine, mobile, location-based, and consumer site marketing andexamines ways to maximize success by analyzing results, avoidinglegal issues, and keeping everything fresh and exciting.
* Reflects current marketing trends
* Explores social media and mobile marketing and offers insightinto creating an effective landing page and retainingcustomers
* Guides you through creating a marketing plan, adjustingalready-existing marketing materials for the web, and building anonline presence
* Details ways to maximize the potential of SEO, e-mailcampaigns, online advertising, blogging, e-commerce tools, andmore
* Provides valuable advice for avoiding common mistakes and waysto liven up web marketing plans
Web Marketing For Dummies, 3rd Edition has expanded itscoverage so you can expand your web marketing reach.
The rapidly changing landscape of web marketing requires thosein the field to quickly adopt new technologies as they emerge. Thisupdated edition provides the basics that every web marketer needsto know, including how to create web properties, exploit searchengine optimization (SEO), and create effective e-mail campaigns.This new edition offers a broad revision in order for the contentto catch up to the latest tools and trends in web marketing.
This fun-but-straightforward guide explores trends in searchengine, mobile, location-based, and consumer site marketing andexamines ways to maximize success by analyzing results, avoidinglegal issues, and keeping everything fresh and exciting.
* Reflects current marketing trends
* Explores social media and mobile marketing and offers insightinto creating an effective landing page and retainingcustomers
* Guides you through creating a marketing plan, adjustingalready-existing marketing materials for the web, and building anonline presence
* Details ways to maximize the potential of SEO, e-mailcampaigns, online advertising, blogging, e-commerce tools, andmore
* Provides valuable advice for avoiding common mistakes and waysto liven up web marketing plans
Web Marketing For Dummies, 3rd Edition has expanded itscoverage so you can expand your web marketing reach.
Inhaltsverzeichnis zu „Web Marketing For Dummies (PDF)“
Introduction 1 Part I: Getting Going with Online Marketing 7 Chapter 1: Taking Your Marketing to the Web 9 Chapter 2: Planning for Web Marketing 27 Part II: Building Websites for Marketing Success 45 Chapter 3: Producing a Successful Business Website 47 Chapter 4: Creating a Profitable Online Store 75 Chapter 5: Marketing with Features on Your Own Website 99 Chapter 6: Improving Results with Analytics 119 Part III: Maximizing Your Online Success 135 Chapter 7: Mastering the Secrets of Search Engines 137 Chapter 8: Marketing with Online Building Blocks 171 Chapter 9: The Art of E-Mail Marketing 193 Chapter 10: Figuring Out Mobile Marketing 221 Part IV: Spending Online Marketing Dollars 241 Chapter 11: Marketing with Pay Per Click Ads 243 Chapter 12: Marketing with Paid Online Advertising 269 Part V: Making the Most of Social Media Channels 293 Chapter 13: Reaching Customers Using Social Media 295 Chapter 14: Capturing Customers with Content Sharing 313 Chapter 15: Facing the Future with Facebook 329 Chapter 16: Feathering Your Business Nest with Twitter 341 Chapter 17: Linking Up with LinkedIn 351 Chapter 18: Reaching Customers with Other Social Media Services 361 Chapter 19: Using Social Media Tools 371 Part VI: The Part of Tens 381 Chapter 20: Ten Free Ways to Market Your Website 383 Chapter 21: Ten Tips for Tired Sites 387 Index 393
Autoren-Porträt von Jan Zimmerman
Jan Zimmerman has provided web marketing, social media, and sitemanagement services to businesses of all types and sizes through her company, Watermelon Mountain Web Marketing, for more than a decade.
Bibliographische Angaben
- Autor: Jan Zimmerman
- 2011, 432 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118199405
- ISBN-13: 9781118199404
- Erscheinungsdatum: 30.11.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
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- Größe: 48 MB
- Mit Kopierschutz
Sprache:
Englisch
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