What You Need to Know Before Beginning Product Design Development (ePub)

Name: What You Need to Know Before Beginning Product Design Development
Brand: Pearson ITP
SKU: 47984555
Price: 0.49 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Phil Baker

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What You Need to Know Before Beginning Product Design Development, Phil Baker

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This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

Start any product design project the right way--and dramatically improve your...

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This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

Start any product design project the right way--and dramatically improve your odds of success!

Every product should have a Market Requirements Document (MRD) that briefly describes the product and how it relates to the market. MRDs provide product goals, set priorities, and become a catalyst for discussion between marketing and development teams. Had one of the original Apple Newton's top priorities not been handwriting recognition, things might have turned out better....

Autoren-Porträt von Phil Baker

Phil Baker has been developing consumer and computer products for forty years for companies of all sizes. The scores of products Baker has been instrumental in developing include Polaroid's SX-70 camera, Apple's PowerBook notebook computers, Seiko printers, PDAs, and the Stowaway folding keyboard, one of the most successful PDA accessories of all time. Baker pioneered the use of Asian partners to develop and manufacture consumer products, initiating Apple's first design activities in Taiwan and Seiko's first in Hong Kong. He holds 30 patents and continues to develop products from his San Diego office. A recipient of the Ernst & Young Entrepreneur of the Year award, he writes a weekly technology column for the San Diego Transcript and does a monthly technology radio show. He holds a BS from Worcester Polytechnic Institute, a Masters degree from Yale, and an MBA from Northeastern.

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Bibliographische Angaben

Autor: Phil Baker
2010, 1. Auflage, Englisch
Verlag: Pearson ITP
ISBN-10: 0132481928
ISBN-13: 9780132481922
Erscheinungsdatum: 15.01.2010

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